Hal Josephson is President of MediaSense™ Inc., a San Francisco firm specializing in strategic marketing planning, international business development consultation and project management services for high-tech industries. MediaSense clients have included: Apple, Motorola, IDG, KPMG, Ontario Media Development Corporation, InternetWire, Hypermedia Communications, Digital Club Network, Ivistra, TradeNZ, ReedMidem, Creekside Ventures, Infotech Canada, WebMedia, Basex, SpiritUp!, Business Image Group, Virtual Spectator, Australasian Access and The Banff New Media Institute
From 1997-2000, Mr. Josephson was Executive Director for the NewMedia INVISION Festival, the largest North American program honoring creators of digital content in all media, including CD-ROMs, web sites, games and business applications. During this period, Mr. Josephson was also the primary US business consultant and Silicon Valley liaison for Australian Multimedia Enterprise (AME), a $55M AU new media venture fund based in Sydney.
Prior to this, Mr. Josephson was Vice President of Infotainment World, producers of the highly successful Electronic Entertainment Expo (E3). Before this position, Hal spent two years as President and Executive Producer of the Motorola sponsored Interactive Media Festival, a $3.7M corporate event showcasing thirty-five of the best digital media art and technology projects from four continents plus commissioned new media performances by Blue Man Group, Herbie Hancock, and Merce Cunningham.
For four years, during the early nineties, Mr. Josephson was the Director of Worldwide Business Development and Industry Relations for The 3DO Company. During the eighties, Mr. Josephson was a Boulder, Colorado entrepreneur as co-founder of two IT-related public companies, TeleMedia International, a teleconferencing production and human factors training business and StarCom Inc., a satellite delivered entertainment and communications company. Hal has IT industry experience in teleconferencing, computer gaming, software licensing, satellite communications, and cable TV broadcasting as well as specific expertise in international business development and strategic marketing. In addition, Hal has a second career in large-scale event design, development, planning and production management.
Hal has been North American Chairman of The EMMA Foundation, Past President of the International Interactive Communications Society, (IICS) a co-founder of the International Teleconferencing Assn. (ITS) and a former Vice-Chair of the Interactive Multimedia Assn. (IMA). Hal has served on the Board of Directors of the Australian-American Chamber of Commerce, been an Advisor to New Zealand Trade and Enterprise and is currently an advisor to ArtSFest, The Banff Institute, and an active member of Anzatechnet.
Hal was a founding instructor of San Francisco State University's Multimedia Studies Program, and is co-author of the book, Careers in Multimedia: Roles and Resources. In addition, Hal has authored a variety of articles in diverse publications including Digital Media, New Scientist, NewMedia, New Zealand Business and Australia's Metro Magazine.
Hal has keynoted more than fifty industry events during his career, both nationally and internationally, and has appeared as a guest speaker at the World Congress for Information Technology, in Adelaide, Australia, at Unitec's New Zealand Centre for Innovation and Entrepreneurship and the Canadian Trade Office's International Marketing Seminar Series. Hal's presentations include: "Doing Effective Business Development in a Shifting World Marketplace", "Smart Marketing for Entrepreneurial Businesses" and "Business Development by Design: Strategies that Generate Results".
Hal Josephson can be contacted at:
MediaSense™ Inc.
POB 411286,
San Francisco, CA 94141
Tel: (415) 272 5985
E-mail: Haljo @ mac.com
References available upon request
