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MediaSense™

Strategic Marketing and Business Development Working Session

Orientation:
•    Participant Introductions
•    Overview Discussion
•    Current State of Operations/Marketing Efforts

Exercise:
In ten words, describe your product or service.

Presentation: Session Stimulator
Strategic Marketing to Cultivate Business
Q &A

Morning Break

Dialogue Session:
1.    What are your marketing goal(s)?

2.    What are your key marketing objectives?
        Specific, Time-bound, Measurable

3.    What’s been done to date?
        Learnings

4.    How is your product/service positioned?
        What’s your USP?
        Elevator pitch
        4+P’ s
Break for Lunch
MediaSense™
Strategic Marketing and Business Development Working Session

Brainstorming:
•    What is/are the key marketing strategy (ies)?
    Rationale and discussion

Primary Strategies Analysis:
•    CAF exercise
•    PMI exercise

Afternoon break

Discussion of Key Tactical Requirements:
•    Projections
•    Deployment
•    Timelines

Q: What resources can be/are dedicated towards accomplishment?

Next Steps:
•    Timetable for implementation
•    Assignment of responsibilities
•    Failsafe---What ifs?

Closing Exercise:

Imagine your best-case scenario...what if everything went right?
Closing Q &A

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